FeaturesHitting the (Super)Highway!
What Else Is Up the FTC’s Sleeve?
DRMA Spotlight: At Your Service
DR Gives Positec a Big Edge
DepartmentsBut Wait, There's More November 2012
ColumnsMedia Zone: The Top 4 DRTV Myths … Dispelled!
Legal Review: Differentiation Is Not Just in the Eye of the Marketer
Editor’s Note: A November Surprise? 2Q DR Media Results Bode Well for Future
Retail Outlet: Your Product, Your Claims: Retailers Measure Their Responsibility
Guest Opinion: New Rules for Retail Support
Research and Analysis2Q Short-Form DRTV Media Billings Expand by $159M
Nielsen DMA Local Cable Rankings: Total DR Spots November 2012
Jordan Whitney's Program Rankings November 2012
SciMark Report November 2012
NewsField Reports - November 2012
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