|November 2010 Issue of Response Magazine.
FeaturesDR Marketing Takes Flight
Lead The Charge
Hitting the Sweet Spot
DepartmentsMedia Zone: DRTV Agencies Are More Relevant Than Ever
But Wait, There's More!
ColumnsLegal Review: FTC’s Proposed Green Guides Poised to Compost Common Green Claims
Retail Outlet: Leveraging Your Media With Retail Buyers: Money Talks
Editor’s Note: Social Media Growth Outstrips Measurability … But for How Long?
Net Gains: The Myths and Realities of CPC vs. CPA in Affiliate Marketing
Research and AnalysisThe IMS Categorical Cable Rankings
2Q Short-Form DRTV Media Billings Slip 4.7 Percent
Research: Jordan Whitney’s Program Rankings
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