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Response Issue
01-Nov-2009 Response This Week


Nielsen and Catalina Partner on New Media Solution
Sprint Offers Mobile Couponing at Movie Theatres
Jacqueline's Journal, 11-24-09
Mid-Sized and B2B Firms Struggle to Improve Marketing Measurement
PhRMA Advocating for New Safety Logo for Social Networks
Marketing Spend on E-mail and Social Media Expected to Rise in 2010
Jacqueline's Journal, 12-16-09
Bayer Reviewing Media Buying Agencies
Black Friday Saw More Shoppers But Less Spending
E-mail Up and Deliverability Down on Cyber Monday, Black Friday
Kellogg Sees Benefits of 17% Ad Increase
Nutrisystem Partners with Responsys to Improve E-mail
Response This Week, November 11, 2009
Google Boosts Its Ad Tools
Digital Ads Lead Market Recovery in 2010
Jacqueline's Journal
BlueHippo Files for Emergency Bankruptcy Protection, Says FTC Complaint is Inaccurate
Out-of-Home Spending to Grow 2%
Jacqueline's Journal, 12-02-09
Epsilon Finds Increase in Open and Click Rates for Q3
Google Buys AdMob for $750 Million
Nielsen To Make Metric Shift
Shin Arrested for Embezzlement, Likely Tied to LG Technologies Suit
Irrelevant E-mail and Mail Leads to Customer Defection
Univision Launches Hispanic Targeted Ad Network
Online Couponing on the Rise
Digital is Bright Spot in Big Four Agencies
Advertiser and Marketer Perceptions Growing Increasingly Optimistic
Kohl’s Makes Holiday Marketing Push
Jacqueline's Journal, 11-18-09
Yahoo! and Microsoft Finalize Deal
Jacqueline's Journal 11-11-09
Automobile Industry Expected to Spend More on Ads
FTC Guides Take Effect; Fox Bars 'Insanity' Show
Lacoste Launches First All Digital Campaign
Experts Anticipate Surge in Online Shopping for Black Friday
YouTube Testing In-Stream Ad Units
Rate of Shopping Up on Cyber Monday
Epsilon Finds Increase in Open and Click Rates for Q3
IAB Challenges The FTC's New Regulations
Google Acquires Ad Optimization Company Teracent
Response This Week, November 4, 2009
Interactive Marketing to Grow 11 Percent This Year
Comcast Buys Controlling Interest in NBC Universal
November 2009
Response This Week November 2009
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