|January 2016 issue of Response Magazine
FeaturesHitting the Goal
DRMA Spotlight: Direct Branding for the Future
Cover Story: Big Change for Small Businesses
Organic or Promoted …or Organic and Promoted?
DepartmentsBut Wait, There's More! — January 2016
ColumnsMedia Zone: Attribution Models Help Marketers Find the ‘King’
Data Drivers: Is Data ‘Visualization’ Still Just a Buzzword?
Editor's Note: Community and Cooperation Can Boost All Competitors
Net Gains: The Best Kept Secret in Acquisition Marketing
Legal Review: The FTC Goes ‘Native’
Research and AnalysisJordan Whitney's Program Rankings — January 2016
SciMark Report — January 2016
DRMetrix Monthly Spend Index Rankings — January 2016
Nielsen DMA Local Cable Rankings: Total DR Spots — January 2016
3Q 2015 Long-Form Billings … Rise? Yes!
NewsField Reports — January 2016
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