|December 2010 Issue of Response Magazine
FeaturesA Bite as Big as His Bark
Making a Connection With DR
IMS Top 50 Infomercials and Spots of 2010
DepartmentsBut Wait, There's More!
ColumnsLegal Review: FTC Seeks Backdoor Ban of Weight-Loss Claims
Editor’s Note: Giving Should Not Be Merely a Seasonal Act
Net Gains: Are DRTV Advertisers Paying for Consumers Who Go to Their Competitors’ Web Sites?
My Generation: Learn to Talk With New Seniors Before Trying to Sell Them
In Print: Outsourcing Without Compromising Total Involvement and Control
Research and AnalysisThe IMS Categorical Cable Rankings
2Q 2010 DR Radio Media Billings Jump 10.9 Percent
Research: Jordan Whitney’s Program Rankings
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