Director of Sales, Direct Response
Comcast Media 360
Tim Silvia serves as director of sales, direct response, for Comcast Media 360, a business unit of Comcast Spotlight formed to draw on the full range of Comcast’s capabilities and platforms to deliver custom, data-driven campaigns for marketers looking to take advantage of those capabilities across Comcast’s footprint. He joined Comcast Spotlight in 2011. Silvia and his team work with national direct response advertisers and other advertisers employing national direct response elements as part of their marketing mix. The direct response team helps those marketers leverage Comcast Spotlight’s footprint of approximately 35 million homes in nearly 80 markets, and advertising opportunities on approximately 50 of the top television brands enhanced with online advertising opportunities. Before joining Comcast Spotlight, Silvia served as account manager, direct response sales, for Comcast Networks, and previously worked for the Golf Channel. He is a graduate of College of the Holy Cross in Worcester, Mass.