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Susan Obianne

Susan Obinanne
Director of Direct Response Marketing
Murad


As director of direct response marketing at Murad, Susan Obinanne drives the strategic development of Murad’s direct-to-consumer, multichannel, integrated marketing campaigns that harness the power of connected consumers and engage with them seamlessly across digital and physical touch points, driving them through all six stages of the marketing funnel — from awareness all the way to advocacy. Prior to joining Murad, Obinanne managed a robust direct mail acquisition and win-back program at DirecTV, helped to grow Citibank’s credit card business in Europe, and worked at Provide Commerce, which launched some of the top e-commerce brands in the country, like ProFlowers and Red Envelope. Susan graduated from Oxford Brookes University in business studies and received her M.B.A. from Ashford University.