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Steve Heroux

Steve Heroux
CEO and President
Hampton Direct


Steve Heroux has spent his entire career in the consumer goods industry, founding Hampton Direct in 1995 in Connecticut and later moving the company to Vermont in 1997. As the CEO and president of Hampton Direct, Heroux oversees all aspects of the thriving business built around innovative products. Many of these products have been developed by Hampton’s own product development team, as well as inventors around the globe. Hampton Direct has produced some of the most successful products in “As Seen on TV” history and has become an industry leader in direct response. Its product line includes PajamaJeans®, Twin Draft Guard®, Wonder Hanger®, Total Pillow®, Furniture Fix® and InstaHang™. Heroux earned his bachelor’s degree in economics and political science from Columbia University in New York.