Manager, Direct Response
NBCUniversal Cable Entertainment
Simon Smith is manager, direct response, for NBCUniversal Cable Entertainment. In this role, he has oversight of direct response advertising sales on USA Network, the No. 1 cable network for the past eight years. He is also responsible for managerial duties across NBCUniversal’s 11 cable entertainment properties. Throughout his 10-year sales career, Smith has also served as an account executive on Syfy and Bravo. He was integral in the launch of Cloo, Chiller and Universal HD to the marketplace. He began his sales career as part of the news team, first as a sales planner, and then as an account executive, for MSNBC. He joined the industry in a buying capacity with ITN Networks.