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Reach, Grab and Hold On! Integrating Broadcast and Targeted Mail to Drive Response

Speaker |  Christol Farris  | Vice President, Media | U.S. Money Reserve
Speaker |  Brian Howell  | Director of Audience Development | U-T San Diego
1 May, 2014 | 10:00am - 11:00am | Room 400


Learn from-the-field stories of mixing broadcast TV, radio, newspaper, and advertising with targeted mailing programs to drive new customer acquisition and retention. Perfect for businesses using short or long-form DRTV, this session details integrating mail programs for offers, upselling/cross-selling, new product introduction, and retention.

Moderators: Christopher Foster and Keith Goodman, Modern Postcard

This activity is sponsored by: