Senior Vice President, Direct Response/Paid Programming
Viacom Media Networks
Peter J. Graseck is senior vice president of direct response and paid programming advertising sales for Viacom’s Entertainment and Music Networks. He oversees all DR sales and paid programing for 16 networks including MTV, VH1, Comedy Central, Spike, CMT and TV Land. Graseck’s team also handles all direct response VOD and digital sales for those networks. Graseck joined Viacom in 2006 as vice president of advertising sales marketing for Comedy Central. His career has included senior roles in ad sales, marketing and branded entertainment.