Matthew Fisher serves as the COO at Tristar Products. He guides Tristar’s growth focusing on sales, operations and strategy. He has been instrumental at expanding Tristar’s retail business and extending Tristar’s brands, including Genie, the Healthmaster, and it’s line of Juicers. The Genie brand is now one of the largest intimate apparel brands in the industry with the top-selling bra in retailing. Previously, Fisher served as executive vice president of sales at LiveOps Inc. with responsibility for all North American sales activities covering the LiveOps Contact Center Technology in the Cloud. Prior to that, he served as a general manager and executive vice president of the agent division at LiveOps, running the world’s largest home-agent call center. He’s also served in leadership roles for Lycos Global Media and Netscape. Fisher holds a B.S. in math from the University of California, Davis, and an M.B.A. from the Haas School of Business at the University of California, Berkeley.