Maria Kennedy
Senior Vice President, Direct Response/Paid Programming
Discovery Communications
Maria Kennedy is senior vice president, direct response/paid programming, for Discovery Communications in New York. She manages one of the largest direct response/paid programming teams in the industry. Kennedy oversees all paid-programming time and short-form direct response sales efforts for the company’s 13 networks across the U.S. She joined Discovery in 1990 and was an integral part of launching its paid-programming division, serving as the first account executive for the company in that area.
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