---

Kevin Joseph Lyons has nearly 40 years of experience in media sales and marketing. He has held sales and executive positions in local and national radio and television and was on the team that launched Lifetime Television in 1984. After serving as Lifetime’s executive vice president of ad sales, he formed Opportunity Television as an independent company in 1986 in order to build the direct response business in national cable. Lyons was an original member of NIMA – now known as the Electronic Retailing Association (ERA) – and has helped shape the direct response television business of today. He has four children, including three sons who are all in the advertising business, and nine grandchildren.