Founder and CEO
Williams Digital Direct
Katie Williams is the president of Southern California-based Ideal Living Direct and the founder and CEO of Williams Digital Direct. She began her direct response career in 1984, quickly learning the intricacies of DRTV before forming her own company, Williams Worldwide Inc., in 1987. As the founder and CEO, Williams created one of the first and foremost agencies to specialize in DRTV solutions for marketers The company grew to $130 million in billings, and in 1992, she expanded into global marketing, forming Williams Worldwide Television.
Her talent in sensing the “storytelling” behind a product, and how to present a product visually, set her apart from her peers. Recognized early on as a dynamic, creative “rising star” in the fledgling DRTV industry, Williams was named “Entrepreneur of the Year” for Los Angeles in 1993. Her company was ranked the No. 1 by woman-owned business in Los Angeles County in 1993 and among the top five companies by the Los Angeles Business Journal, and was chosen by Working Woman Magazine as one of the top woman-owned companies nationwide.