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Jeff Campbell, executive vice president, brings more than 15 years of direct marketing and direct response experience to SENSA. With an accomplished track record of developing successful marketing campaigns across multiple media channels, he has played a key role in the company's substantial growth. Using multiple acquisition channels, he has taken the brand from its infancy into the largest grossing sales division. Prior to joining SENSA, Campbell served as vice president of business development for the Midwest Center for Stress and Anxiety, where he developed and executed a multi-channel media strategy and oversaw expansion of the company's nutraceutical line into new direct-to-consumer channels. He also served as the chief operations officer for Dermacia and US Capital. He earned a BA from the University of California, Berkeley, and an MBA from UCLA.