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Jason Baron is senior vice president, direct response, for Turner Broadcasting Sales. In this role, he has oversight of all direct response advertising across all Turner networks and digital platforms of branded news, sports, animation and entertainment, including CNN, TNT and NBA TV. Under his leadership, the DR division has implemented new strategies resulting in significant revenue growth across all categories. By initiating an integration of the direct response teams across linear and digital groups, Baron led the division to double its direct response ad revenue by 2012. Hebegan his career at Turner as an account executive on CNN in 1997, holding ascending positions until his promotion to senior vice president in March 2011.