Senior Marketing Manager
Premera Blue Cross
Greg Smith is a senior marketing manager with Premera Blue Cross in the Pacific Northwest. In his current role, he is responsible for marketing and marketing strategy for Premera’s Medicare lines of business. In 2013, Smith was part of a team that successfully launched a new Medicare Advantage plan in five counties in Washington State, managing integrated direct response campaigns to drive brand awareness and lead generation. He has more than a decade of healthcare marketing and operations experience, spending most of his career with leading managed care companies on the West Coast. Smith lives in Seattle with his wife, Christy, and his two boys, Wiley and Ivan.