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Frank Cannella is the founder of Cannella Response Television LLC. He pioneered the long-form DRTV industry in 1982 when he capitalized on a marketing opportunity that helped launch the multibillion-dollar industry. Later, in 1984, Cannella presented an interpretation of the FCC’s deregulation report to rep firms, propelling the rapid growth and acceptance of the long-form advertisement. Today, his company, Cannella Response Television, is celebrating its 28^th anniversary, specializing in direct response television long-form media placement on national cable networks, local broadcast stations and on several Cannella-controlled, dedicated, linear channels.