Founder and President
Collette Liantonio launched Concepts TV in 1983. With an MA in directing from New York University, Liantonio also attended Harvard University’s Owner/President Program. She is a licensed speech and dramatic arts coach and has experience in all aspects of public speaking and directing. Many of her direct response commercials and infomercials have become advertising legends, including those for Ambervision Sunglasses, Topsy Tail, The Abdominizer, Bedazzler, Contour Pillow and The George Foreman Grill. Concepts TV has won more than 150 awards for hits like Go Duster, Better Pasta Pot and Finishing Touch. Concepts TV’s DR clients over the years also include WD-40, Bissell, QVC, Novartis, Time Warner, Salton and Conair.
Liantonio has been recognized as “One of the 25 Most Influential People in DRTV.” She was ranked one of the Top 150 Leading Women Entrepreneurs by New Jersey Monthly, and her company was ranked one of the nation’s 500 leading entrepreneurial companies by DiversityBusiness.com. Most recently, the Girl Scouts of Northern New Jersey honored Liantonio as one of their Women of Achievement in 2014. She is a two-time member of the Electronic Retailing Association’s (ERA) Board of Directors. Liantonio also co-founded the Broadcast Council of the Direct Marketing Association (DMA). She is a member of the Women Presidents’ Organization, the Woman’s Business Enterprise National Council (WBENC) and the Women-Owned Business Enterprise for New York City (WBE).