Vice President, Media
U.S. Money Reserve
As the vice president of media for U.S. Money Reserve, Christol Farris oversees a very talented team of DR media buyers. A four-year veteran at USMR, Farris is an integral member of the senior management team and has been instrumental in highlighting the company’s overall media strategy. Under Farris’ leadership, USMR has enjoyed great success with acquisition strategies in various channels of DR media buying. Her team is responsible for all direct mail, digital, print, and short-form and long-form TV purchases. Her strong reliance on metrics and data has helped USMR reach its overall acquisition goals. Farris holds a bachelor's degree in radio, television and film from the University of Texas at Austin. She is an avid runner and currently resides in Lakeway, Texas, where she spends her free time enjoying the outdoors with her husband and young son.