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Response Expo Kicks Off One Week From Today! Here's what you can expect on Thursday, May 17.

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10 May, 2016

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All-Access Badge Rates:

  • DRMA Member: $595

  • Non-DRMA Member: $895

Hilton San Diego Bayfront Hotel
The Hilton San Diego Bayfront is 95-percent sold-out. Book now while inventory lasts!
PAR AVION IS THE OFFICIAL HOUSING PROVIDER FOR RESPONSE EXPO 2012. Book your hotel in advance through Par Avion and save! Contact Par Avion at
800-826-0331 or

Save $300 on an All-Access Badge with your DRMA Membership!
Become a DRMA Member today and receive significant discounts at Response Expo!  
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May 10, 2012 at 5 p.m. PDT is the cut-off time to register for a DRMA membership and still receive the DRMA rate for Response Expo registration.

New Networking Hotspots for all Response Expo Attendees!

Beer and Wine Garden

Beer and Wine Garden
Grab a bite to eat, drink a complimentary cold beer or a fine wine, and catch up with industry friends and colleagues in the conveniently located Beer and Wine Garden on the Sapphire Terrace. Brought to you by FaceTime Strategy, Grand Slam Direct and Media Design Group.

Energy Lounge

Energy Lounge
Looking for a quick pick-me-up? Fuel up with complimentary coffee and energy drinks courtesy of Marketsmith. Located on the Expo Hall floor.

Industry Lounge

Industry Lounge
With its comfortable couches and spacious layout, the Industry Lounge, presented by Mercury Media, is your go-to destination to relax or hold meetings!

Inventors Pavilion

Inventors Pavilion
The Inventors Pavilion gives new product marketers the opportunity to get in front of the audience needed to manufacture, license and market their products. Check out over two dozen hot new products at the Inventors Pavilion, presented by InfoWorx, Invention Home and UIA.

GMA Lounge

Global Marketing Alliance Lounge
Expand your marketing and market share by meeting with international marketers and vendors at the Global Marketing Alliance Lounge, presented by DMI and PacNet Services Ltd.

New Product Pavilion

New Product Pavilion
Response Expo showcases the hottest products and latest up-and-coming products from DR's best and biggest marketers at the New Product Pavilion, presented by Treehouse Media.



Response Expo 2012 - May 17
Response Expo Kicks Off One Week From Today! Here's what you can expect on Thursday, May 17.

Welcome to the Expo Hall

Wednesday, May 16
Expo Hall
10 a.m.-5 p.m.
Hilton San Diego Bayfront

Free Wi-Fi in Expo Hall!
Sponsored by:
Call Zilla

The Expo Hall opens at 10 a.m. on Thursday, May 17, you will be in the best company at Response Expo 2012! Our Expo Hall features the most respected and innovative companies in the DR industry. See and experience the latest and greatest products, technologies and services, and meet face-to-face with C-level executives, product developers and company representatives. And, there’s always free Wi-Fi in Expo Hall sponsored by Callzilla!

The All-Access Badge grants full access to everything Response Expo has to offer, including the groundbreaking Keynote Address, Master's-level Educational Sessions, the ever-engaging Expo Hall and three celebrated networking events.

Response Expo is the ultimate platform to connect with hundreds of buyers, marketers and direct response-related service providers in sunny San Diego!

It's not too late to register or upgrade for an All-Access Badge today!

Register for Response Expo!

DRMA Marketer of the Year Finalist Roundtable

Thursday, May 17
10-11 a.m.
Hilton San Diego Bayfront
Room 400


Leaders of the three finalist companies for the 2011 DRMA Marketer of the Year award dish on the secrets to their success and some of the industry’s hottest current topics.

Panelist |  BJ Fazeli  | CEO | BJ Global
Panelist |  David Choi  | Hearthware Inc.
Panelist |  Steve Heroux  | CEO and President | Hampton Direct

Moderator |  Thomas Haire  | Editor-in-Chief | Response Magazine

Expanding DR's Perspectives

Thursday, May 17
11:15 a.m.-12:15 p.m.
Hilton San Diego Bayfront
Room 410

A confluence of mobile marketing, social media and retail opportunities continue to create new avenues for DRTV products and marketers. Join our experts in a lively discussion of how you can best apply some of the hottest technology to your DR campaign and increase sales volume.

Panelist |  Shail Prasad  | TELEBrands
Panelist |  Scott Reid  | Operating Officer | Oak Lawn Marketing
Speaker |  Tim Judd  | President and CEO | eLocal Listing

Counterfeits, Knockoffs and Digital Reputation Management

Thursday, May 17
12:30-1:30 p.m.
Hilton San Diego Bayfront
Room 400

How does the DR industry define and delineate between counterfeits and knockoffs? And how should the industry attack the issues surrounding both while leaving politics by the wayside to do what's right? At the same time, issues surrounding online reputation management, where marketers are "stealing" other marketers keywords and drafting off of media buys are adding to marketers' headaches. Find out how the industry can combat what is essentially intellectual or digital counterfeiting.

Speaker |  Jeff Campbell  | Executive Vice President | Sensa
Speaker |  Denise Kovac  | President | Full Service Marketing
Speaker |  Johann Verheem  | CEO | Fitness IQ
Moderator |  Linda Goldstein  | Partner | Manatt Phelps & Phillips

How Social Media Impacts Your Customer

Thursday, May 17
1:45-2:45 p.m.
Hilton San Diego Bayfront
Room 410

With more consumers taking control of the marketing conversation, a great social media plan can be the best way to ensure positive consumer engagement, continuity, customer retention and loyalty. Hear from marketers who have used social media to turn the conversation into sales.

Speaker |  Steven Aquavia  | Director of Marketing | Bosley
Speaker |  Rachel Braun Scherl  | President and Co-Founder | Semprae Laboratories Inc.
Speaker |  Patrick McLean  | Vice President, Digital Marketing | Capital One
Moderator |  Greg Sarnow  | CEO | Direct Response Academy

How to Convert All the Orders You Didn’t Get

Thursday, May 17
3-4 p.m.
Hilton San Diego Bayfront
Room 400

With direct sales becoming tougher to close as retail gains momentum in the DR space, save-the-sale programs — both via teleservices and online — have become crucial. Hear from marketers who have had great success converting apparently lost sales opportunities.

Speaker |  Pat Boos  | Senior Vice President | Time Life
Speaker |  Carla Roberts  | Team 360
Speaker |  David Scudder  | Vice President of Media and Telemarketing | American Telecast and Total Gym Fitness LLC
Moderator |  Doug Garnett  | President | Atomic Direct

Response Expo Networking Events are All-Acces Badge only!

It's not too late to register or upgrade for an All-Access Badge today!

Register for Response Expo!

Closing Night Party

Closing Night Party

Thursday, May 17
6:30-9:30 p.m.
U.S.S. Midway
Transportation provided

Join us for an exciting experience at the USS Midway - one of America’s longest-serving aircraft carriers.  Enjoy the breathtaking view of the water and the coastline while networking with top-notch industry insiders.  Transportation to the USS Midway from the hotel will be provided.


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