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Response Expo 2014 Moderators
  Kendra Elliott is vice president of media for Guthy-Renker Corp., managing all broadcast channels for the G|R brands. Her passion is all things direct response: media, creative and logistics. Besides DR, she spends her free time tracking Dodger baseball and is mired in seventh-grade algebra with her son.
Christopher Foster Christopher Foster is a 15-year veteran in all aspects of marketing and is especially interested in developing and implementing authentic brand cultures in organizations. As the vice president of marketing for Modern Postcard, he is responsible for leading a team that delivers on the strategy, execution, organization, management and measurements for the marketing, product development and branding efforts. Outside of Modern Postcard, Foster served as vice president of marketing, then general vice president, of Cognella Inc., a national higher-education publisher that specializes in both custom and academic titles. He is also currently a faculty member of the marketing certificate program at UCSD Extension, and was past president of the San Diego Direct Marketing Association (SDDMA). He is an avid ocean swimmer and occasional surfer, residing in San Diego with his wife and two teenage daughters.
Doug Garnett Doug Garnett, founder and CEO of brand DRTV ad agency Atomic Direct, is a leading expert on innovative uses of DRTV to advance brands. He is author of  “Building Brand with DRTV,” sits on the advisory board of Response Magazine, and is an adjunct professor of general advertising at Portland State University. Garnett regularly contributes to a range of industry magazines where he develops his unique vision of how brand and retail clients can use the power of DRTV.
Linda Goldstein Linda Goldstein is a partner at Manatt Phelps & Phillips LLP, and the chair of its Advertising, Marketing & Media Division. She is widely recognized as one of the leading advertising lawyers in the country, representing clients in every sector of the advertising and marketing industry in advertising, intellectual property and digital media matters. Goldstein’s practice includes review of advertising campaigns for legal compliance on behalf of brand marketers and agencies; advising clients on minimizing legal risks of advertising and marketing online, including mobile marketing, social media and user-generated content issues; representing clients in false advertising cases, both in court and before the NAD; advising clients on online gaming, sweepstakes and promotional marketing campaigns; and drafting talent and agency client agreements. She is regularly called upon to share her expertise, from providing expert commentary in national and trade publications to serving as a speaker at prominent business law conferences throughout the country.
Keith Goodman Keith Goodman is a 20-year veteran in the sales and marketing of technology and marketing products and services. He is the vice president of corporate solutions for Modern Postcard, a leading provider of direct mail marketing solutions that has leveraged today’s technology to provide the small- and mid-sized business sector with extremely high quality direct mail products at value pricing. Prior to Modern Postcard, Goodman co-founded ThinkDirectMarketing Inc., one of the first online direct mail marketing service providers. Previously, he held executive level positions with USA Direct Inc., one of the nation’s largest direct mail marketing companies, and technology industry leaders NewTek and Access Graphics, a subsidiary of Lockheed Martin. He has also led several startup technology and entertainment ventures.
Thomas Haire During the past 13 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned website,, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog,, and can be followed on Twitter at @THrants.
Kristy Pinand-Dumpert After successfully heading Concepts TV production team and garnering numerous industry awards as a producer, Kristy Pinand-Dumpert was appointed vice president of sales m Marketing. With her 13 years of television production experience and her natural creativity, she provides clients with the kind of insight that helps them bring drawing board concepts to reality. Pinand-Dumpert works with clients on a "one-to-one" basis and maintains an open dialog throughout the entire production process. Also, she is actively involved in growing the direct response industry, and recently was voted the 2013 DRMA Member of the Year by her industry peers in the Direct Response Marketing Alliance. She also serves as the chair of the Education Committee for the Electronic Retailing Association (ERA) and plays an aggressive role in educating the industry through various panels and seminars.
Greg Sarnow Greg Sarnow is the founder of the Direct Response Academy, the only educational organization teaching the best practices of direct response marketing and specializing in project management, feasibility analysis and on-site directresponse training. Sarnow is also the CEO of Allegro Response Teleservices, a Hispanic Call Center. Considered a direct response strategist, he has advised ad agencies, marketers and media buyers on direct response marketing. He served as president of American Television Time for eight years, as well as Infusion Brands, and is responsible for buying more than $1 billion of DRTVmedia for hundreds of clients, including Fortune 500 companies like Avon, Rubbermaid, Chase, Toshiba and Sears
Dick Wechsler Dick Wechsler is president and CEO of Lockard & Wechsler, a full-service direct marketing agency, which has grown from $3 million to $650 million in annual media billings. Early in his career, Wechsler — a member of the Direct Response Marketing Alliance (DRMA) as well as the board of directors for the Electronic Retailing Association (ERA) — realized that good creative and the ability to quickly access and analyze data were the keys to successful direct response marketing. Most recently, he’s led an initiative to develop tools and strategies to plan, track and analyze integrated media campaigns that support direct and retail channels and push online campaigns beyond their traditional scalability limits.