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Response Expo 2013 Moderators

Conference sessions sponsored by:



Thomas Haire During the past 12 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned website,, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog,, and can be followed on Twitter at @THrants.

Knowles Jeffrey Knowles is nationally recognized as a leading attorney in the DRTV industry. He heads Venable’s Advertising and Marketing Practice Group and co-chairs the firm’s Government Division. He focuses on national television advertising, direct-to-consumer marketing and E-commerce. Knowles founded and served for 13 years as general counsel to the Electronic Retailing Association (ERA). He represents clients before the Federal Trade Commission, Food and Drug Administration, U.S. Postal Service, state attorneys general, and the Consumer Product Safety Commission.

Peter Koeppel Peter Koeppel is founder and president of Koeppel Direct, a leader in direct response television, online, print and radio media buying, marketing and campaign management. With a Wharton MBA and more than 25 years of marketing and advertising experience, Koeppel has helped Fortune 500 companies, small businesses and entrepreneurs develop direct marketing campaigns to increase profits. He started Koeppel Direct in 1995 and has built it into one of the leading direct response media buying firms in the U.S.

Nancy Lazkani Nancy Lazkani is CEO and founder of Icon Media Direct Inc. Her firm specializes in direct response marketing and advertising. Over the past 13 years, Lazkani’s agency is one of the fastest growing women-owned businesses located in the Los Angeles area. With expertise spanning across 25 years, Lazkani is a renowned leader in the industry known for being on the forefront of innovating industry trends. Recently, she was voted as DRMA Member of the Year 2012 on an industry-wide ballot. Lazkani has a wide range of experience with a vast array of clients, such as TELEBrands,, , Guthy-Renker, Church & Dwight, SC Johnson and Ontel Products.

Richard Stacey Richard Stacey is president, CEO and founder of Northern Response Intl. Ltd.  Northern Response is the largest infomercial company in Canada, and the largest international distributor of third-party DRTV programming in the world. The company is a multi-channel distributor selling products across a diverse range of platforms including DRTV, live shopping, online, print and retail in more than 90 countries worldwide. Stacey is a member of the Advisory Board of Response Magazine, a member of the Jordan Whitney Industry Monitoring Report Green Ribbon Panel, the Young Presidents Organization (YPO), and a past board member of the Electronic Retailing Association (ERA). He holds a business degree from the University of Toronto and completed executive education at the London Business School (U.K.) and the Harvard Business School.

Anthony Sullivan Anthony “Sully” Sullivan is the most recognizable and trusted name in the world of infomercials. Known for his witty one-liners, captivating demonstrations and passion for problem-solving products, he’s sold more than $1 billion dollars worth of merchandise in more than 60 countries. While most recognizable from his “As Seen on TV” spots, Sullivan is also a noted writer, director and producer. Co-star, with the late Billy Mays, of the hit Discovery Channel show “Pitchmen,” Sullivan also has been featured on ABC “20/20,” ABC “Nightline,” CBS, USA Network, BBC, Fox News Channel, “The Rachael Ray Show,” “Hollywood 411,” “Access Hollywood” and more. In addition to OxiClean and Smart Mop, he is also known for such products as Swivel Sweeper, Sticky Buddy, Edge of Glory, Instant Zipper and InstaBulb, among countless others.

Dick Wechsler Dick Wechsler is president and CEO of Lockard & Wechsler, a full-service direct marketing agency, which has grown from $3 million to $650 million in annual media billings. Early in his career, Wechsler realized that good creative and the ability to quickly access and analyze data were the keys to successful direct response marketing. Most recently, he’s led an initiative to develop tools and strategies to plan, track and analyze integrated media campaigns that support direct and retail channels and push online campaigns beyond their traditional scalability limits.

Robert Yallen Robert B. Yallen is the president and CEO of the InterMedia Group of Companies®. Yallen oversees a $500 million-plus direct response agency that provides a complete suite of integrated advertising services encompassing media, production, entertainment, digital and retail. Yallen received a B.S. in business from California State University, Northridge, and a J.D. from Southwestern University School of Law. Yallen followed in his father Syd’s footsteps in both business and track, as he achieved All-American status as a sprinter at CSUN.