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Moderator Bios

Linda GoldsteinLinda Goldstein, a partner at Manatt Phelps & Phillips, is widely recognized as one of the leading advertising lawyers in the country. She has handled numerous high profile Federal Trade Commission investigations and enforcement actions involving substantiation of advertising claims, compliance with trade regulation rules, and various marketing practices. Goldstein has also represented clients across a broad spectrum of product categories in industry-wide and individual state attorney general proceedings. She is a former chairman of the board of the Electronic Retailing Association and regularly participates as a speaker at leading industry conferences and workshops.

Doug GarnettDoug Garnett is president of Atomic Direct, a boutique DRTV agency with a unique vision of how brand and retail products can be advanced through response-oriented TV. Atomic’s clients include AAA, Rubbermaid, DisneyMobile and the Drill Doctor. He also teaches advertising in the School of Business Administration at Portland State University, can be followed on Twitter at @drtvguru, and is a member of the Response Magazine Editorial Advisory Board.


Thomas HaireThomas Haire has spent the past nine years as a DR-industry opinion leader at the helm of Response Magazine, the only independent source of news and information in the direct response world. A three-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response, as well as growing editorial excellence that has been recognized by various magazine associations and organizations.

Jefferey KnowlesJeffrey Knowles is nationally recognized as a leading attorney in the direct response television industry. He heads Venable’s Advertising and Marketing Practice Group and co-chairs the firm’s Government Division. He focuses on national television advertising, direct-to-consumer marketing and E-commerce. Knowles founded and served for 13 years as general counsel to the Electronic Retailing Association (ERA). He represents clients before the Federal Trade Commission, Food and Drug Administration, U.S. Postal Service, state attorneys general, and Consumer Product Safety Commission.

Don Potter is an industry pioneer and 50-year veteran of the ad agency business. He is a noted author, a frequent lecturer on marketing-related issues and a leading voice for the 65+ consumer. Potter also consults with national brands and DR marketers. His recent activities include publishing of blog, and he is the founder and editor-in-chief of the online magazine



Chris RosicaChris Rosica is CEO of Rosica Inc., a 30-year-old national PR agency with expertise in traditional and online PR and marketing. He is an expert on social media, search engine marketing and crisis communications and recently co-founded Interact Marketing, an Internet marketing company specializing in blogger outreach, online reputation management, SEO and affiliate monitoring. The author of two books, The Authentic Brand and the Cause Marketing Handbook, Rosica is a contributor to such publications and online outlets as Inc. Magazine, Advertising Age, Adweek, New York Enterprise Report and Response

Greg SarnowGreg Sarnow is the founder and CEO of the Direct Response Academy, specializing in project management, feasibility analysis, on-site training and courses. Considered an expert in the direct response field, he has spoken to ad agencies, marketers and media buyers on direct response marketing at numerous trade shows. He served as president of American Television Time for eight years and is responsible for buying more than $1 billion of DRTV media for hundreds of clients, including Fortune 500 companies like Avon, Rubbermaid, Chase, Toshiba and Sears.