EXPO SESSION SPOTLIGHT
Kick off Response Expo with a high-level discussion of your direct response consumer!

The DRMA Masters Course — Retail Consumer Perceptions
Cassie Mogilner, Wharton School of Business, University of Pennsylvania
May 16, 2012      10–11 a.m.

Join Professor Cassie Mogilner from the University of Pennsylvania’s Wharton School of Business for her interactive discussion on consumer perceptions of products sold at retail. Get an Ivy League viewpoint what you need to know when considering how best to package and promote your products at retail.

Professor Cassie Mogilner (Wharton School of Business, University of Pennsylvania) studies happiness and decision making, focusing on the role of time. Her research articles have been published in such top-tier academic journals as Psychological Science, Journal of Consumer Research, and Social Psychology and Personality Science. Popular accounts of her work have appeared on National Public Radio (NPR) and in such publications as The Economist, The New York Times, The Wall Street Journal, and The Washington Post. Mogilner earned her Ph.D. in marketing from Stanford University and her B.A. from Columbia as a psychology major. She teaches strategic brand management to Wharton undergraduates and MBAs and received an Excellence in Teaching Award.
 

Conference Schedule Finalized
The educational session schedule for Response Expo, with sessions set for May 16-17, is now available. Be sure to check out the schedule before you head down to San Diego so you don’t miss out on any of these informative and enlightening sessions that will feature the leading minds in direct response marketing.

DRMA rates for Response Expo 2012 registration apply only to DRMA annual memberships that are paid and active through June 2012 - December 2012. Companies with DRMA memberships which expires prior to May 31, 2012, will need to renew their membership prior receiving the membership discount on the purchase of “All Access” badges.