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Social Media Case Study: Ameriprise Auto & Home Insurance

Speaker |  Jill Fochs  | Senior Marketing Manager | Ameriprise Auto & Home Insurance
4 Apr, 2013 | 3:00pm - 4:00pm | Room 400

In this spotlight session, Jill Fochs — senior marketing manager for Ameriprise — will walk Expo attendees through the company’s launch into social media and the "5 Keys to Tying Social Media to Business Results." Learn how they tied it all together to achieve business results by: engaging the organization in their social media efforts; establishing goals that tie social media to business results; and putting people, policies and plans in place to reach those business results.

This activity is sponsored by: