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Selling the Greater Good

Speaker |  Kristen Grant  | American Cancer Society
Moderator |  Jeffrey Knowles  | Chair of Advertising and Marketing, Co-Chair Government Division | Venable LLP
Speaker |  Steve Reiner  | Executive, Strategy and Business Development | Skechers
16 May, 2012 | 1:45pm - 2:45pm | Room 410

Cause marketing and commercial co-ventures that drive marketers’ sales and grow charities’ bottom lines are increasingly popular marketing tactics. Learn the best practices, and potential pitfalls, of these partnerships, as well as best practices for identifying and negotiating with a charitable partner.