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Real Retail Partnerships

Speaker |  Peter Boutros  | Quten Research Institute
Speaker |  Craig Taylor  | Vice President of Marketing | Positec USA
Moderator |  Dick Wechsler  | President and CEO | Lockard & Wechsler
3 Apr, 2013 | 3:00pm - 4:00pm | Room 400

Marketers from two different vertical spaces discuss the keys to creating a true partnership with retail outlets in order to maximize the effectiveness of their DR campaigns. Learn how to speak the retailers’ language from the very start in order to create a lasting relationship.

This activity is sponsored by: