Quiet Giants
Speaker | Richard Davidson | President and CEO | American Skin Labs
Speaker | Shelly Hufford | Suarez Corp
Speaker | Steve Silbiger | Senior Director of Television Marketing | Plymouth Direct
Moderator | Gene Silverman | Vice President of Marketing and Account Management | Hawthorne Direct
16 May, 2012 | 12:30 pm - 1:30 pm|Room 400
Speaker | Shelly Hufford | Suarez Corp
Speaker | Steve Silbiger | Senior Director of Television Marketing | Plymouth Direct
Moderator | Gene Silverman | Vice President of Marketing and Account Management | Hawthorne Direct
16 May, 2012 | 12:30 pm - 1:30 pm|Room 400
Think you know all of the marketing companies behind those winning DRTV products? Think again! Hear from key leaders in the DRTV marketplace whose genius has long spoken for itself — flying under the radar while selling millions of units. Find out how the marketers behind such products as Strap Perfect, Urine Gone, Mighty Putty, Mighty Mendit, EdenPure, Grout Bully and Truly Clear found and built on their success. What are the common winning DRTV threads that can be implemented by most marketers? And what do they see as challenges and sweet spots for the industry's future?
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