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Mixing It Up


Speaker |  Blaine Rominger  | Executive Vice President, Sales | ION Media Networks
Speaker |  Simon Smith  | Manager, Direct Response | NBCUniversal Cable Entertainment
30 Apr, 2014 | 1:45pm - 2:45pm | Room 410

 

As the nation’s consumer base grows more diverse — and more splintered — does your TV media mix include the right recipe of broadcast, cable and Spanish-language spending? Hear from leaders on the sales side of some of the country’s top TV networks about the challenges and opportunities in each outlet.

Moderator: Jeff Lazkani, Icon Media Direct

This activity is sponsored by: