Mixing It Up
Speaker | Simon Smith | Manager, Direct Response | NBCUniversal Cable Entertainment
30 Apr, 2014 | 1:45pm - 2:45pm | Room 410
As the nation’s consumer base grows more diverse — and more splintered — does your TV media mix include the right recipe of broadcast, cable and Spanish-language spending? Hear from leaders on the sales side of some of the country’s top TV networks about the challenges and opportunities in each outlet.
Moderator: Jeff Lazkani, Icon Media Direct
This activity is sponsored by: