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Marketer Roundtable: Pharmaceuticals and Health

Speaker |  Jonathan Flicker  | CEO | New Vitality
Speaker |  Blake Hawley  | Brand Marketing Director | MEDA Consumer Healthcare
Speaker |  Charles Mooney  | Vice President of Marketing | Vitaquest
Moderator |  Robert Yallen  | President and CEO | Inter/Media Advertising
4 Apr, 2013 | 12:30pm - 1:30pm | Room 400

Why has DR become a key part of pharmaceutical and health marketers’ arsenal? Leaders of three companies in the sector talk about how direct response fits in the marketing mix at each of their companies.

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