The DRMA Masters Course — Retail Consumer Perceptions
Speaker | Cassie Mogilner | Professor | Wharton School of Business, University of Pennsylvania
16 May, 2012 | 10:00 am - 11:00 am
16 May, 2012 | 10:00 am - 11:00 am
Join Professor Cassie Mogilner from the University of Pennsylvania’s Wharton School of Business for her interactive discussion on consumer perceptions of products sold at retail. Get an Ivy League viewpoint what you need to know when considering how best to package and promote your products at retail.
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