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The DRMA Masters Course — Retail Consumer Perceptions

Speaker |  Cassie Mogilner  | Professor | Wharton School of Business, University of Pennsylvania
Moderator |  Peter Koeppel  | Founder and President | Koeppel Direct
16 May, 2012 | 10:00am - 11:00am | Room 400

Join Professor Cassie Mogilner from the University of Pennsylvania’s Wharton School of Business for her interactive discussion on consumer perceptions of products sold at retail. Get an Ivy League viewpoint what you need to know when considering how best to package and promote your products at retail.

Download the presentation HERE.