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Direct. Digital. Data-Driven. Do It

Speaker |  Greg Smith  | Senior Marketing Manager | Premera Blue Cross
Speaker |  Brian Comstock  | Vice President of Direct Response | Zumba Fitness
1 May, 2014 | 12:30pm - 1:30pm | Room 400


Across any number of verticals, marketers are finding the right mix of direct outreach, digital execution and data-driven techniques to earn and maintain their slice of consumers. Key players from three leading marketers talk about just how they’re doing it — and how you can, too.

Moderator: Doug Garnett, Atomic Direct

This activity is sponsored by: