Counterfeits, Knockoffs and Digital Reputation Management
Speaker | Johann Verheem | CEO | Fitness IQ
Moderator | Linda Goldstein | Partner | Manatt Phelps & Phillips
Speaker | Jeff Campbell | Executive Vice President | Sensa
17 May, 2012 | 12:30pm - 1:30pm | Room 400
How does the DR industry define and delineate between counterfeits and knockoffs? And how should the industry attack the issues surrounding both while leaving politics by the wayside to do what's right? At the same time, issues surrounding online reputation management, where marketers are "stealing" other marketers keywords and drafting off of media buys are adding to marketers' headaches. Find out how the industry can combat what is essentially intellectual or digital counterfeiting.
Download the presentation HERE.