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DR Hall of Fame: O'Leary


Direct Response Hall of Fame: Class of 2017


Tim O'Leary

Tim O’Leary, author and co-founder of Portland, Ore.-based R2C Group, launched his first DRTV campaign while still in college in 1980. In 1990, he joined The Tyee Group (now a division of Euro) where he helped create the industry’s first big-brand infomercials for clients that included Apple, AT&T, Sony, H-P, Sears, Bowflex, and Philips. In 1999, he founded Respond2, producing home run campaigns, including The Ultimate Johnny Carson Collection. In 2005, he co-founded The R2C Group, along with his wife and business partner Michelle Cardinal, where he continued to create branded direct response for clients that include NordicTrack, Expedia, Ancestry, Microsoft, and dozens of others. In 2014, he retired from the agency to pursue a full-time writing career.  His new collection of short stories, “Dick Cheney Shot Me in the Face – And Other Tales of Men in Pain,” was released on Feb. 16.


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