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DR Hall of Fame: Lazkani


Direct Response Hall of Fame: Class of 2017


Nancy Lazkani

As a pioneer of performance-driven advertising, Nancy Lazkani founded Icon Media Direct in 2000 with a vision to innovate how media is purchased and analyzed, and to foster continual growth and success for her clients. With more than 30 years of media expertise, she’s played a pivotal role in disrupting industry norms for the benefit of advertisers and their return on investment. Lazkani has been nationally recognized with honors such as CEO of the Year, Largest Woman-Owned Business, Cynopsis’ Top Women in Digital, and Stanford University’s Graduate School of Business Women Entrepreneur Program, among others. Her passion and dedication for innovation has not only helped advance the industry, but also built some of the largest brands in the nation.


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