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DR Hall of Fame: Daikeler


Direct Response Hall of Fame: Class of 2017


Carl Daikeler

Carl Daikeler is co-founder, chairman, and chief executive officer of Beachbody LLC. In his pursuit to maintain his own health and fitness, and find a solution for the growing obesity epidemic, Daikeler and co-founder Jon Congdon created Beachbody in 1998. Since then, the California-based company has redefined in-home fitness with top fitness and weight-loss solutions such as Beachbody® On Demand, P90X®, 21 Day Fix®, Body Beast®, and INSANITY® — as well as the breakthrough health shake, Shakeology®. Daikeler's focus is to help people achieve their goals and lead healthy, fulfilling lives. Through the Team Beachbody® Coach Network, his aspiration is to create the largest community of health and fitness-related peer support in the world. So, in 2007, Beachbody became the first networking marketing business focused on a holistic approach to fitness and weight loss, turning customers into brand ambassadors.

With a database of more than 20 million people, it leverages more than $100 million a year in advertising — another industry first. Offering the most innovative, results-oriented programs and skilled, motivational trainers, Beachbody's approach to fitness has not only gained the attention of millions of satisfied customers, but also generated more than $1 billion in sales in 2014. Daikeler has more than 25 years of extensive product marketing experience, including every aspect of the direct response business — from creating products to advertising, media buying, operations, international distribution, and general management. He began his entrepreneurial career in fitness product development when he co-founded TelAmerica Media, where he created 8-Minute Abs®.


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