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DR Hall of Fame: Cabrinha

 

Direct Response Hall of Fame: Class of 2016

 

John Cabrinha

John L. Cabrinha, co-chairman of Los Angeles-based Mercury Media, has enjoyed a successful career in the direct marketing industry for more than 30 years. He first entered the industry in 1982 as a telemarketing operator for a home shopping program. He later joined SyberVision in 1987 as a standout media buyer and planning strategist. It was at SyberVision that John met his current business partner, Dan Danielson. In 1990, after leaving SyberVision, he and Danielson formed the highly successful Direct Ventures Marketing. In 1991, Direct Ventures merged with Mercury Media, where the duo took over the leadership of the company as co-CEOs. EOS Partners acquired Mercury Media in 2006. Cabrinha and Danielson initially remained on as co-CEOs and now serve as co-chairmen of the agency.

In 1993, Cabrinha formed and chaired the Media Council, the first of its kind to operate in the National Infomercial Marketing Association (NIMA, now known as ERA). He went on to hold the office of chairman of the Media Council for three years. In 1996, Cabrinha was recognized as one of the 25 most influential people in the industry by Response Magazine. From 1996-1999, Cabrinha served as a member of the Board of Directors for ERA, holding various positions including as a member of the Executive Committee and the Ethics Committee.

 




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