Response Expo Headliners That Can't be Missed! Earvin "Magic" Johnson - Keynote Speaker
Tuesday, May 3, 5:30 p.m.
Earvin "Magic" Johnson, chairman and CEO of Johnson Development Corp. and Magic Johnson Enterprises, spent 13 seasons with the Los Angeles Lakers (1979-91; 1996). His play was renowned for its emphasis on teamwork and creativity, and his infectious smile showed a joy for the game rarely seen since. Not many hall-of-fame professional athletes have forged a business career that would make their sports exploits pale in comparison. However, Johnson’s off-court success – in both business and philanthropic endeavors – during the past two decades has become nearly as legendary as his on-court prowess as a five-time NBA world champion and three-time NBA most valuable player during his career with the Lakers.
It’s that business success – based on the teamwork and leadership he cultivated during his playing days – which Johnson will discuss as the keynote speaker at Response Expo 2011 presented by Euro RSCG Edge. Featured Speaker: Steven Rosenbaum
Wednesday, May 4, 10 a.m.
Steven Rosenbaum is the founder and CEO of the Web’s largest video curation platform, Magnify.net. His book, Curation Nation, explores the changing worlds of publishing, consumer content and brand-centric curation, and will be published by McGraw Hill in spring 2011. Rosenbaum’s work as an Emmy Award-winning documentary filmmaker includes his film chronicling 9/11: “7 Days In September,” which gathered more than 500 hours of video and created a curated journey through the eyes of 28 filmmakers and citizen storytellers. His film work includes long form documentary projects for CNN, MSNBC, Discovery, A&E and The History Channel.
Featured Speaker: Shelly Palmer
Thursday, May 5, 9:30 a.m.
Shelly Palmer is the host of NBC Universal‘s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5 New York’s on-air Tech Expert and the host of SiriusXM Satellite Radio’s weekly show, Shelly Palmer Digital Living. He also hosts United Stations Radio Network‘s MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insider's take on the biggest stories in technology, media and entertainment. Palmer is the author of Television Disrupted: The Transition from Network to Networked TV (York House Press, 2008) and the upcoming Overcoming The Digital Divide: How to use Social Media and Digital Tools to Reinvent Yourself and Your Career (2011, Lake House Press).
Don't miss these incredible speakers, register for an All-Access Badge today!
They are available for just $495 for DRMA members and only $795 for non-members before March 25.
Pre-Show Intensive –
Tuesday, May 3, 2-4:30 p.m.
Back by popular demand! The Pre-Show Intensive is a fully sponsored event open to all attendees and exhibitors and will feature a roundtable discussion presented by Lockard & Wechsler Direct. Bring your questions and gain solutions on how to drive your business in the coming year!
Educational Sessions –
Wednesday, May 4, 10 a.m.-4 p.m,
Thursday, May 5, 9:30 a.m.-3:30 p.m.
Each year at Response Expo, All-Access Badge holders have the unique opportunity to pack their schedules with the knowledge needed to make their mark in the direct response industry. This year's lineup — with featured speakers Steven Rosenblum and Shelly Palmer, a special session featuring the DRMA Marketer of the Year Award finalists, and special conference tracks on retail, social and mobile marketing — once again goes beyond expectations. All educational sessions, including Magic Johnson's Keynote Address, are open only to All-Access Badge holders.
All-Access Badges are available for just $495 for DRMA members and
only $795 for non-members before March 25.