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Response Expo is Less Than a Week Away! Here’s What You can Expect on Thursday, May 5.

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28 Apr, 2016

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Industry Bar

Sit, relax and stay awhile at the Industry Bar, located conveniently outside the Expo Hall on the Sapphire Level.

Complete with a lounge area, full bar, plenty of food and free Wi-Fi Internet access, the Industry Bar is the prefect place to meet your clients.

Industry Bar sponsored by Mercury Media.



Wi-Fi

Enjoy free Wi-Fi on the Sapphire Level of the Hilton San Diego Bayfront!

Powered by Wi-Fi powered by 3PL



Text-to-Win

During the Response Expo, 2WAYTXT will host a Text-to-Win opportunity for a meet-and-greet with Keynote Speaker Earvin “Magic” Johnson, as well as an opportunity to win a free iPad2! Also, Response Expo attendees can opt-in to receive the latest updates about Educational Sessions and networking events during Response Expo!

Powered by Text-to-Win powered by 2WAYTXT


New Product Pavilion

What will be the biggest DRTV products in 2011? The answer will unfold in the Expo Hall at the New Product Pavilion where Response Expo will showcase the hottest products and the latest up-and-coming products from DR’s best and biggest marketers.

The New Product Pavilion gives exhibitors, attendees and the media the opportunity to see some of the biggest DRTV hits of recent years, as well as an opportunity to preview the hottest products of 2011 – before they even debut on television.

blue arrow  May 4-5, 10 a.m.-5 p.m.

Blue Arrow Located in booth 507

Powered by
New Product Pavilion Powered by Swipe


Inventors Pavilion

John Abdo - Inventors Pavilion SpokespersonThe Inventors Pavilion brings more than two-dozen new product entrepreneurs to this year’s show, giving them the opportunity to get in front of the audience needed to manufacture, license and market their products. It also gives attendees and other exhibitors the chance to find the next hot DRTV product!

John Abdo - Inventors Pavilion Spokesperson

Prospective Inventors Pavilion Exhibitors, please contact:
Jennifer Lawlor, Brainchild Marketing, at 412-400-0704 or jlawlor@comcast.net.

 


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With your All Access badge you will gain entrance to:

Blue Arrow 12 brand-new Educational Sessions from the world's leading marketers
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5 celebrated networking parties, including the closing-night event at PETCO Park
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One magical keynote address delivered by Earvin "Magic" Johnson
blue arrow
Access to the industry’s most talented marketers on our tradeshow floor

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Click here to view
the Exhibitor List.

Click here to view
the Full Schedule details.

Click here to view
last year's Attending Companies.


What to Expect at Response Expo 2011 on Thursday May 4
Response Expo Is Less Than a Week Away!
Here's what you can expect on Thursday, May 5.

Response Expo Hall

Exhibit Floor Hours:
10 a.m.-5 p.m., Sapphire Ballroom


Our exhibit floor features the most respected and innovative companies in the DR industry. See and experience the latest and greatest products, technologies and services, and meet face-to-face with C-level executives, product developers and company representatives. And, there’s always free Wi-Fi in Expo Hall!


Featured Speaker - Shelly Palmer

All-Access Badge EventFeatured Speaker: Shelly Palmer
9:30-10:30 a.m., Sapphire Room 400


Shelly Palmer is the host of NBC Universal‘s “Live Digital with Shelly Palmer,” a weekly half-hour television show about living and working in a digital world. He is Fox 5 New York’s on-air Tech Expert and the host of SiriusXM Satellite Radio’s weekly show, “Shelly Palmer Digital Living.” He also hosts United Stations Radio Network‘s MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insider’s take on the biggest stories in technology, media and entertainment. Palmer is the author of “Television Disrupted: The Transition from Network to Networked TV” (York House Press, 2008) and the upcoming “Overcoming The Digital Divide: How to use Social Media and Digital Tools to Reinvent Yourself and Your Career” (2011, Lake House Press).


Upgrade to an All-Access Badge:
$595 for DRMA members and $895 for non-members.
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All Things YouTube

All Things YouTube
10:30 - 11:30 a.m., Sapphire Room 410






All-Access Badge Event
A roundtable discussion with marketers who have utilized the social video service to supplement their DR campaigns.

Case Study: Aveda

Case Study: Aveda
11:30 a.m.-12:30 p.m., Sapphire Room 400




All-Access Badge Event
Join Aveda’s Rachael Ostrom as she uncovers the beauty marketer’s secrets to how successful social media supports the company’s DR marketing efforts.


Point-Counterpoint: Should Your Product Be at Retail When the DRTV Hits?

Point-Counterpoint: Should Your Product Be at Retail When the DRTV Hits?
12:30-1:30 p.m., Sapphire Room 410

 






All-Access Badge Event
How to best maximize your media spend, your DR sales and your retail opportunities. Marketers share conflicting viewpoints in this hearty roundtable chat.

Case Study: Nutrisystem

Case Study: Nutrisystem
1:30-2:30 p.m., Sapphire Room 400





All-Access Badge Event
Nutrisystem’s Cari Sultanik will share the legendary DR weight-loss marketer’s story, including a special focus on the community of consumers Nutrisystem has created.


DRMA Voice Live! Social Media Marketing

DRMA Voice Live! Social Media Marketing
2:30-3:30 p.m., Sapphire Room 410




All-Access Badge Event
The leading legal and regulatory experts in the DR business discuss the hot topics surrounding the growth of social media marketing, as well as other challenges facing DR marketers.


Upgrade to an All-Access Badge:
$595 for DRMA members and $895 for non-members.
Register for an All-Access Badge

Showcase Theater

Showcase Theater
Sapphire Room 402

10 a.m. - Logovision
11:30 a.m. - buySAFE

The Showcase Theater will be the place to learn about the newest software, hardware and programs you can utilize to maximize your DR campaigns. From the front-end to the back-end and from specialized technology to simple quick fixes, the vendors highlighted in the Showcase Theater will show attendees how the campaigns of the future will really work.


Cinco De Mayo Fiesta - Sponsored by Hawthrone DirectSponsored by Hawthrone Direct

Cinco de Mayo Fiesta
4:30-6 p.m., Aqua Patio - Third Floor

All-Access Badge Event
Join Hawthorne Direct as they celebrate their 25th anniversary at the Cinco de Mayo Fiesta! Enjoy a special tequila tasting, a margarita bar and festive hors d’oeuvres on the Aqua Patio at the Hilton San Diego Bayfront.


Closing Night Party at PETCO Park

Closing Night Party at PETCO Park
6-9 p.m., PETCO Park

All-Access Badge Event
Celebrate the closing night of Response Expo at PETCO Park, home of the San Diego Padres. Get a private view of the ballpark and all it has to offer while networking with top-notch industry insiders. The ballpark is located directly over the footbridge from the Hilton San Diego Bayfront in the Gaslamp Quarter.
Presented by:   Closing Night Party at PETCO Park - Presented by 3DTV, Creative Partners, Koeppel Direct, Moulton, and Swipe    

Upgrade to an All-Access Badge:
$595 for DRMA members and $895 for non-members.

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