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Response Expo 2011 Jan 11,2011

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11 January 2011

All-Access Badge


2011 All-Access Badge holders can look forward to:

Arrow Memorable keynote address delivered by Earvin “Magic” Johnson
Arrow Mingling with more than 3,000 professional marketers
Arrow A bustling sold-out trade show floor
Arrow Brand-new educational content from the world's leading marketers, including an exclusive session with the DRMA Marketer of the Year nominees
Arrow Three celebrated networking parties, including the closing-night event at Petco Park

Early Bird Prices
Before March 25

DRMA Member All-Access Badge $495
Non-DRMA Member All-Access Badge $795

Register Now


Join the DRMA

The DRMA is an alliance of professional marketers that facilitates business opportunities through networking, education, branding and exposure. The DRMA is dedicated to providing access to the direct response industry’s most valuable information and exclusive events to enhance business.

DRMA Member Benefits at Response Expo:

Arrow 38% discount on All-Access Badges at Response Expo
Arrow $600 discount on exhibitor booth fees (per 10x10 space)
Arrow Access to the DRMA Lounge at Response Expo
Arrow Access to the DRMA Business Suites at the DRMA Lounge

To view member benefits, visit today!

Join DRMA Now!

Hilton - San Diego Bayfront

Hotel Information

Hilton San Diego Bayfront
One Park Boulevard
San Diego, CA 92101

Book early to get show discount rate of $246/night.

Phone: 310 590-4716 /
800 826-0331
Fax: 310-649-3554

Book Hotel Now

Click here to view the Exhibitor List.

Earvin Magic Johnson

All-Star Athlete, Businessman and Humanitarian – Earvin “Magic” Johnson

Response Expo 2011 is proud to present Earvin “Magic” Johnson on Tuesday, May 3 at the Hilton San Diego Bayfront.

“We are thrilled to bring Magic Johnson’s lively and engaging speaking skills to our attendees,” says John Yarrington, publisher of Response and event director of Response Expo. “More importantly, his incredible success in sports and business, his understanding of teamwork and creativity, and his work for charitable causes should enthrall and educate the leaders of the direct response marketing world.”

Thomas Haire, editor-in-chief of Response Magazine and content director of Response Expo, adds, “Magic Johnson’s ability to combine competitiveness with joy on the basketball court made him one of the most compelling athletes of the 20th century. He brings those two seemingly divergent skills to his business and philanthropic goals, making him one of the most important and successful businessmen of this new century. I have no doubt that Response Expo’s attendees will not only enjoy, but learn from, Magic’s presentation.”

Magic Johnson is one of the most highly recognized people in the world for many reasons.

All-star athlete – five NBA world championships with the Los Angeles Lakers, three NBA MVP awards, 12 NBA All-Star games, 1979 NCAA champion and Final Four MVP with Michigan State University, a gold medal at the 1992 Olympics in Barcelona, Spain and induction into the Naismith Memorial Basketball Hall of Fame.

All-star businessman – leader of Magic Johnson Enterprises, a company that has a net worth of $700 million; its subsidiaries include Magic Johnson Productions (promotional company), Magic Johnson Theaters, Magic Johnson Entertainment (movie studio), SodexhoMagic (food service), and MAGIC Workforce Solutions (staffing services). He is also a New York Times best-selling author – “32 Ways to be a Champion in Business.”

All-star humanitarian – after being diagnosed as HIV-positive, he immediately became the voice for AIDS awareness. He was the main speaker for the United Nations World AIDS Day Conference in 1999, and has served as a United Nations Messenger of Peace. He also created the Magic Johnson Foundation, which has awarded more than $1.1 million to community-based organizations that focus on HIV/AIDS education and prevention, supported more than 800 minority high school students with college scholarships, opened 18 Magic Johnson Community Empowerment Centers, and provided a range of community-based initiatives.

Join Magic Johnson for what's sure to be one of the most inspirational addresses to date at the Hilton San Diego Bayfront on Tuesday, May 3 at 5:30 p.m.


  Golf Tournament

Response Expo 2001 Golf Tournament

Tuesday, May 3, 7 a.m. - 2 p.m. at the Riverwalk Golf Club
Response Expo 2011 Golf Tourney

Don't miss the fourth annual Response Expo 2011 Golf Tournament, presented by Response Magazine and the DRMA. There's no better way to improve your business relationships and golf game than at this event.
Registration is limited so get your foursome together and register today at!
*Please note: The Response Expo golf tournament is not an All-Access Badge event. Participants must register separately.
Register here for the golf tournament.

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