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An All-Star Lineup at Response Expo 2011

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1 Apr, 2016

2011 Response Expo Golf Tournament

Register for the Golf Tourney Today!

Limited Space Available!

Golfers can look forward to:

Blue Arrow Winning an iPad2
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$10,000 hole-in-ones
Blue Arrow Lots of exciting golf prizes
Blue Arrow Snacks and drinks on course
Blue Arrow Warm up on the driving range or putting green
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Golf carts included
Blue Arrow
Green fees covered by registration
Blue Arrow To-go breakfast and award lunch

There's no better way to improve your business relationships and golf game than at this event!

Tuesday, May 3, 7 a.m.-2 p.m.
Riverwalk Golf Club,
San Diego, CA

Only $149 for individual and $475 for foursomes
Register Now for Golf Tourney


DRMA

Join the DRMA

The DRMA is an alliance of professional marketers that facilitates business opportunities through networking, education, branding and exposure. The DRMA is dedicated to providing access to the direct response industry’s most valuable information and exclusive events to enhance business.

DRMA Member Benefits at Response Expo:

Blue Arrow 38% discount on All-Access Badges at Response Expo
Blue Arrow 
$600 discount on exhibitor booth fees (per 10x10 space)
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Access to the DRMA Lounge at Response Expo
Blue Arrow
Access to the DRMA Business Suites at the DRMA Lounge

To view member benefits, visit www.TheDRMA.com today!

Join DRMA Now!


Hilton - San Diego Bayfront

Hotel Information

Hilton San Diego Bayfront
One Park Boulevard
San Diego, CA 92101

Book early to get show discount rate of $246/night.

Phone: 310-590-4716 /
800-826-0331
Fax: 310-649-3554
Email:
rescenter@paravion-inc.com

Book Hotel Now

Click here to view
the Exhibitor List.

Click here to view
the Full Schedule details.

Click here to view
last year's Attending Companies.


An All-Star Lineup at Response Expo 2011

All-Star Speakers Take the Stage at Response Expo!

Set your schedules to learn from the industry's leading speakers!

Each year at Response Expo, All-Access attendees have the unique opportunity of packing their schedules with the knowledge needed to make their mark in the direct response industry. Once again, this year's lineup proves to be unbeatable.

All panel discussions and case studies, including Magic Johnson's Keynote Address, are open only to All-Access Badge holders. Already registered for the show floor? Upgrade today!

Meet your entire 2011 direct response marketing, networking and educational goals all at one show, during three days in one city - register today for Response Expo 2011!

Don't miss out on all the action and opportunities Response Expo 2011 has to offer!

It's Guaranteed to Go Beyond Your Expectations!



All-Access Badges are available for just $595 for DRMA members
and $895 for non-members
Register for an All-Access Badge

All-Star Speakers at Response Expo 2011


Pre-Show Intensive presented by Lockard and Wechsler Direct

Pre-Show Intensive

All-Star Tuesday Lineup at Response Expo 2011
2-4:30 p.m.
Learn the art and science of the pitch from the best in the business. Jane DeNoble, QVC hostess and on-air talent; Anthony Sullivan, Sullivan Productions; Cris Morris, IHI Products; and Tony "Chef Tony" Notaro and John Miller, Miller Hutton reveal their secrets to a great pitch and great DRTV through video and live demonstrations.

Space is limited! RSVP to gleibowitz@lwirect.com.


Curation Nation

Educational Sessions

 

All-Star Wednesday Lineup at Response Expo 2011

10-11 a.m.
Featured Speaker: Steven Rosenbaum
Steven Rosenbaum will sign his book, "Curation Nation," right after the educational session at the Response Magazine booth!

11 a.m.-noon
Case Study: Akoo Intl. Inc.

Noon-1 p.m.
Best Practices from DRMA Marketer of the Year Nominees
Leaders of the three finalists in the 2010 Direct Response Marketing Alliance Marketer of the Year competition share inside information.

1-2 p.m.
All Things Smartphone
iPhone, Droid and Blackberry are owning the mobile phone marketplace. Learn from app developers and mobile marketing experts how the smartphone is changing mobile and DR marketing.

2-3 p.m.
Making Wal-Mart's Selves
A broker and a former Wal-Mart category captain discuss how DR marketers can get their products on the shelves of America's top retail chain.

3-4 p.m.
Retail in the Age of Confluence
Retail is no longer about getting on store shelves. With major online retailers making headway - and mobile retail coming on strong - how do you know you're maximizing your brick-and-morter and "Webtail" opportunities?


All-Star Thursday Lineup at Response Expo 2011

9:30-10:30 a.m.
Featured Speaker: Shelly Palmer

10:30-11:30 p.m.
All Things YouTube
Leaders from the online video giant host a roundtable discussion with marketers who have utilized the social video service to supplement their DR campaigns.

11:30-12:30 p.m.
Case Study: Aveda

12:30-1:30 p.m.
Point-Counterpoint: Should Your Product Be at Retail When the DRTV Hits?

How to best maximize your media spend, DR sales and retail opportunities. Marketers share conflicting viewpoints in this roundtable chat.

1:30-2:30 p.m.
Mobile Couponing
Who's having success and why? New ideas and fresh concepts for a growing space.

2:30-3:30 p.m.
DRMA Voice Live! Social Media Marketing
Effective social efforts from DR marketers, including Product Partners, Your Baby Can, Snuggie, Shake Weight and more.

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