From Keynote Speaker Earvin ‘Magic’ Johnson and featured speakers Shelly Palmer and Steven Rosenbaum, to a sold-out trade show floor and five different networking parties, San Diego is the place to be come May 3. SANTA ANA, Calif. – More than 3,000 industry executives, direct response veterans, marketers, inventors, telemarketers, fulfillers and agencies alike are counting down the days until Response Expo 2011, which kicks off Tuesday, May 3 at the Hilton San Diego Bayfront.
Once again, the events tee off with the Fourth Annual Response Expo Golf Tourney on Tuesday morning followed by a special Pre-Show Intensive hosted by Dick Wechsler of Lockard & Wechsler. That evening, All-Access Badge Holders can attend what’s sure to be a memorable Keynote Address by Earvin “Magic” Johnson. On Wednesday morning, the festivities continue as the sold-out trade-show floor, which will be packed all day on May 4-5, opens for business. Response Expo's educational calendar also fills up Wednesday and Thursday, offering a chance to learn from the best in the business at various educational sessions, including highlighted events featuring thought-leaders Steven Rosenbaum and Shelly Palmer. At the close of each day, attendees will network the night away at the most-entertaining and fruitful cocktail parties in the DR industry.
"Once again, Response Expo promises to be the place to be for direct response marketers in 2011," says John Yarrington, executive director of Response Expo. "Networking and education, business and pleasure, inspiration and relaxation – it's all part of the legendary Response Expo experience."
Thomas Haire, content director of Response Expo, agrees. "We're thrilled to once again host 3,000 of the DR industry's leaders – from marketers to agencies to vendors to inventors," he says. "From a tone-setting keynote from the fantastic Earvin "Magic" Johnson to the closing night party at glistening Petco Park, there's no doubt in my mind every attendee will have a memorable and valuable experience."
For a sneak peek at the high-level educational sessions at Response Expo 2011, click here.