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Response Author

William I. Rothbard


Article
FTC Orders Super-Policing of Affiliates   6 Mar, 2012
By: William I. Rothbard

The Federal Trade Commission (FTC) continues to define the scope of online affiliate monitoring...more >>

Article
In Big Win for Business, Supreme Court Upholds Mandatory Arbitration   7 Feb, 2012
By: William I. Rothbard

Direct response marketers are under assault not only from the Federal Trade Commission (FTC) but...more >>

Article
Will the New CFPB Even Crawl?   10 Jan, 2012
By: William I. Rothbard

Last July, the new Consumer Financial Protection Bureau (CFPB), conceived by Congress in the...more >>

Article
While Congress Takes Time Out on Internet Privacy, FTC Tackles the 'Four Horsemen'   6 Dec, 2011
By: William I. Rothbard

While the 2012 election is likely to stall congressional momentum on online privacy legislation, it...more >>

Article
Finally, FTC Takes a Stern 'Tone' With National Advertisers, Too   8 Nov, 2011
By: William I. Rothbard

Forever, it seems, the Federal Trade Commission (FTC) has been socking it to the direct response...more >>

Article
National Online Privacy Law a 'When,' Not an 'If'   4 Oct, 2011
By: William I. Rothbard

Between high-noon debt-ceiling standoffs and government shutdown threats, Congress has continued to...more >>

Article
FTC to 'Great Recession Consumer' Marketers: Sell at Your Own Peril   8 Sep, 2011
By: William I. Rothbard

As I wrote last month, the financial consequences for DR marketers becoming Federal Trade...more >>

Article
FTC Now Demands 'Unconditional Surrender' in Settlements   1 Aug, 2011
By: William I. Rothbard

The financial consequences for DR marketers becoming Federal Trade Commission (FTC) defendants have...more >>

Article
Say Hello to America's New Consumer Financial Cop   11 Jul, 2011
By: William I. Rothbard

On July 21, sellers of consumer financial services will be answering to a new sheriff. On that day,...more >>

Article
Pay Phony Product Reviewers First, Then Pay FTC Later   6 Jun, 2011
By: William I. Rothbard

Advertisers now can know with confidence there is a costly toll to pay to the Federal Trade...more >>




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