Wendi Cooper

Imagine this: I'm sitting in a product meeting with my fulfillment company's account representative, and on the table is the latest super exciting product. We have worked on many products over the course of 10 years, so we're pretty much finishing each other's sentences. But this time, something is...more >>

It was 9:30 p.m., one evening in December 2003, when my office line rang. On the other end of the phone was a desperate man. He explained that he was the CEO of a company and needed help with his successful infomercial - so successful that it was causing his company to bleed money. I agreed to meet...more >>

In the world of political campaigns, one of the first positions filled is the campaign manager. Campaign managers have worked their way up through the ranks, and more than likely have a couple of impressive wins under their belts.