Tony Sziklai

More and more, customers are demanding instant gratification - same-day shipments, order and package customization, last-minute order changes and continuity program customization. The Burger King mantra - Have it your way - still drives consumer behavior, as well as the back-end processes that a DR...more >>

Most direct response marketers will tell you that continuity programs are an excellent way to generate additional revenue. For some, continuity is not only a long-tail strategy, but also an essential strategy for making costly initial sales profitable. In fact, some campaigns are not profitable...more >>

Many DRTV marketers still see fulfillment as a simple, slap-a-label-on-a-box operation that occurs after a sale. In fact, it is a highly orchestrated process that involves multiple touch points. From inventory management to order file transfer, payment processing, electronic data interchange (EDI)...more >>

Many DRTV marketers consider in-store retail a key plank in their strategy. Finding it harder to profit (let alone break even) on traditional DRTV, these marketers are developing more sophisticated, multi-prong campaigns that include Web marketing, upsell, continuity and retail pushes. They are...more >>