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Media Zone: Tying the Knot 1 Sep, 2011
By: Timothy R. Hawthorne
Today’s consumers want a cohesive shopping experience. They want to know that the products,...more >>
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Media Zone: Connecting the DRTV-Internet Dots 1 Jul, 2011
By: Timothy R. Hawthorne
It’s hard to imagine, but there was a time in the not-so-distant past when the DRTV industry was...more >>
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Media Zone: Putting the Customer First on the Web 1 May, 2011
By: Timothy R. Hawthorne
Striking a balance in a world where advertisers don’t always respect everyone’s online privacy.
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Media Zone: Breaking it Down: Why DRTV Works in All Market Conditions 1 Mar, 2011
By: Timothy R. Hawthorne
When business is booming, rarely do companies stop to think about where every dollar is being...more >>
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Media Zone: Solving the Brand + DRTV Equation 1 Jan, 2011
By: Timothy R. Hawthorne
Mixing traditional advertising agencies with DRTV specialists can be a lot like pouring oil into...more >>
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Media Zone: DRTV Agencies Are More Relevant Than Ever 1 Nov, 2010
By: Timothy R. Hawthorne
The average person wouldn’t go to family practitioner for heart surgery, nor would he or she call...more >>
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Media Zone: WebM: A Game Changer for Online Video 17 Sep, 2010
By: Timothy R. Hawthorne
Online video is just plain hot. Marketers from all corners of the business world are combining...more >>
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Media Zone: Imagining a Direct Response iPad App 11 Jul, 2010
By: Timothy R. Hawthorne
For advertisers, the debate about whether Apple’s iPad provides superior experiences to its...more >>
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DRTV: Unconventional Recessionary Wisdom 7 May, 2010
By: Timothy R. Hawthorne
I have written often of DRTV’s effectiveness during economic recessions, because (unfortunately)...more >>
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Media Zone: Understanding the Three Ds of 3DRTV 5 Mar, 2010
By: Timothy R. Hawthorne
Admit it: ever since “Star Trek” rebooted with the first of its “Next Generations,” you...more >>
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