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Response Author

Timothy R. Hawthorne


Article
Media Zone: We Want Our HDTV Ads!   1 Jan, 2013
By: Timothy R. Hawthorne

High definition has changed the way viewers watch TV and the way DRTV producers make and format...more >>

Article
Media Zone: The Top 4 DRTV Myths … Dispelled!   1 Nov, 2012
By: Timothy R. Hawthorne

When you’re in an industry for nearly 30 years, and you’ve witnessed firsthand its birth, rise...more >>

Article
Media Zone: 9 Success Tips for First-Time Infomercial Marketers   1 Sep, 2012
By: Timothy R. Hawthorne

If you’ve been thinking about adding 30-minute DRTV commercials to your marketing portfolio, but...more >>

Article
Media Zone: Why Mobile + DRTV = Success   1 Jul, 2012
By: Timothy R. Hawthorne

Five reasons why DRTV and mobile make such a great pair.

Article
Media Zone: Six Ways to Extend Your DRTV Brand   1 May, 2012
By: Timothy R. Hawthorne

There comes a time in every DRTV product’s lifecycle when the big question arises: “Is now the...more >>

Article
Deciphering the QR Code   1 Mar, 2012
By: Timothy R. Hawthorne

Direct response is all about getting consumers to take action. Pick up the phone, visit a website,...more >>

Article
Media Zone: Why Counterfeiting Hurts   1 Jan, 2012
By: Timothy R. Hawthorne

When someone copycats a legitimate DRTV product, everyone loses. Consumers get inferior products...more >>

Article
Media Zone: Why Retailers Love DRTV Products   1 Nov, 2011
By: Timothy R. Hawthorne

As retailers nationwide struggle to rise above the economic downturn, a quick glance at the shelves...more >>

Article
Media Zone: Tying the Knot   1 Sep, 2011
By: Timothy R. Hawthorne

Today’s consumers want a cohesive shopping experience. They want to know that the products,...more >>

Article
Media Zone: Connecting the DRTV-Internet Dots   1 Jul, 2011
By: Timothy R. Hawthorne

It’s hard to imagine, but there was a time in the not-so-distant past when the DRTV industry was...more >>




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