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Response Author

Timothy R. Hawthorne


Article
Media Zone: Why Mobile + DRTV = Success   1 Jul, 2012
By: Timothy R. Hawthorne

Five reasons why DRTV and mobile make such a great pair.

Article
Media Zone: Six Ways to Extend Your DRTV Brand   1 May, 2012
By: Timothy R. Hawthorne

There comes a time in every DRTV product’s lifecycle when the big question arises: “Is now the...more >>

Article
Deciphering the QR Code   1 Mar, 2012
By: Timothy R. Hawthorne

Direct response is all about getting consumers to take action. Pick up the phone, visit a website,...more >>

Article
Media Zone: Why Counterfeiting Hurts   1 Jan, 2012
By: Timothy R. Hawthorne

When someone copycats a legitimate DRTV product, everyone loses. Consumers get inferior products...more >>

Article
Media Zone: Why Retailers Love DRTV Products   1 Nov, 2011
By: Timothy R. Hawthorne

As retailers nationwide struggle to rise above the economic downturn, a quick glance at the shelves...more >>

Article
Media Zone: Tying the Knot   1 Sep, 2011
By: Timothy R. Hawthorne

Today’s consumers want a cohesive shopping experience. They want to know that the products,...more >>

Article
Media Zone: Connecting the DRTV-Internet Dots   1 Jul, 2011
By: Timothy R. Hawthorne

It’s hard to imagine, but there was a time in the not-so-distant past when the DRTV industry was...more >>

Article
Media Zone: Putting the Customer First on the Web   1 May, 2011
By: Timothy R. Hawthorne

Striking a balance in a world where advertisers don’t always respect everyone’s online privacy.

Article
Media Zone: Breaking it Down: Why DRTV Works in All Market Conditions   1 Mar, 2011
By: Timothy R. Hawthorne

When business is booming, rarely do companies stop to think about where every dollar is being...more >>

Article
Media Zone: Solving the Brand + DRTV Equation   1 Jan, 2011
By: Timothy R. Hawthorne

Mixing traditional advertising agencies with DRTV specialists can be a lot like pouring oil into...more >>




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