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Response Author

Timothy R. Hawthorne


Article
Media Zone: The New Kids on the Block: Using Smartphone Apps to Sell DRTV Products   1 May, 2014
By: Timothy R. Hawthorne

For an industry that’s talked about consumers ordering dresses literally off the backs of their...more >>

Article
Media Zone: Remarketing Stretches Your Campaign Dollars   1 Mar, 2014
By: Timothy R. Hawthorne

In the offline advertising world, “frequency” — or, the concept that a consumer must see an...more >>

Article
Media Zone: Are You Really Measuring Your Social Media Performance?   1 Jan, 2014
By: Timothy R. Hawthorne

If there’s one thing about DRTV marketers, they know and understand the value of measurement,...more >>

Article
Going Mobile: Tapping the Mobile Video Ad Goldmine   1 Nov, 2013
By: Timothy R. Hawthorne

Smart marketers usually can’t bring themselves to ignore 2 billion guaranteed ad views, but...more >>

Article
Media Zone: Common Branding Mistakes   1 Jul, 2013
By: Timothy R. Hawthorne

As a DRTV marketer, everything you do makes a statement about your brand — even if your mainstay...more >>

Article
Media Zone: Are You Missing Out on the Second Screen?   1 May, 2013
By: Timothy R. Hawthorne

Successfully delivering TV advertising messages isn’t easy these days, what with the...more >>

Article
Media Zone: DRTV: The Ultimate Brand Re-Energizer   1 Mar, 2013
By: Timothy R. Hawthorne

Brand advertisers may think they have it “in the bag” when it comes to consumer engagement,...more >>

Article
Media Zone: We Want Our HDTV Ads!   1 Jan, 2013
By: Timothy R. Hawthorne

High definition has changed the way viewers watch TV and the way DRTV producers make and format...more >>

Article
Media Zone: The Top 4 DRTV Myths … Dispelled!   1 Nov, 2012
By: Timothy R. Hawthorne

When you’re in an industry for nearly 30 years, and you’ve witnessed firsthand its birth, rise...more >>

Article
Media Zone: 9 Success Tips for First-Time Infomercial Marketers   1 Sep, 2012
By: Timothy R. Hawthorne

If you’ve been thinking about adding 30-minute DRTV commercials to your marketing portfolio, but...more >>




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