Article
Media Zone: Are You Missing Out on the Second Screen? 1 May, 2013
By: Timothy R. Hawthorne
Successfully delivering TV advertising messages isn’t easy these days, what with the...more >>
|
Article
Media Zone: DRTV: The Ultimate Brand Re-Energizer 1 Mar, 2013
By: Timothy R. Hawthorne
Brand advertisers may think they have it “in the bag” when it comes to consumer engagement,...more >>
|
Article
Media Zone: We Want Our HDTV Ads! 1 Jan, 2013
By: Timothy R. Hawthorne
High definition has changed the way viewers watch TV and the way DRTV producers make and format...more >>
|
Article
Media Zone: The Top 4 DRTV Myths … Dispelled! 1 Nov, 2012
By: Timothy R. Hawthorne
When you’re in an industry for nearly 30 years, and you’ve witnessed firsthand its birth, rise...more >>
|
 | Article
Media Zone: 9 Success Tips for First-Time Infomercial Marketers 1 Sep, 2012
By: Timothy R. Hawthorne
If you’ve been thinking about adding 30-minute DRTV commercials to your marketing portfolio, but...more >>
|
Article
Media Zone: Why Mobile + DRTV = Success 1 Jul, 2012
By: Timothy R. Hawthorne
Five reasons why DRTV and mobile make such a great pair.
|
Article
Media Zone: Six Ways to Extend Your DRTV Brand 1 May, 2012
By: Timothy R. Hawthorne
There comes a time in every DRTV product’s lifecycle when the big question arises: “Is now the...more >>
|
Article
Deciphering the QR Code 1 Mar, 2012
By: Timothy R. Hawthorne
Direct response is all about getting consumers to take action. Pick up the phone, visit a website,...more >>
|
Article
Media Zone: Why Counterfeiting Hurts 1 Jan, 2012
By: Timothy R. Hawthorne
When someone copycats a legitimate DRTV product, everyone loses. Consumers get inferior products...more >>
|
Article
Media Zone: Why Retailers Love DRTV Products 1 Nov, 2011
By: Timothy R. Hawthorne
As retailers nationwide struggle to rise above the economic downturn, a quick glance at the shelves...more >>
|
