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Response Author

Timothy R. Hawthorne


Article
Media Zone: How to Develop and Leverage a DRTV-Pinterest Connection   1 Nov, 2014
By: Timothy R. Hawthorne

When the word Pinterest comes up in conversation these days, the image of direct response...more >>

Article
Media Zone: Leveraging Micro-Videos in the Direct Response Arena   1 Sep, 2014
By: Timothy R. Hawthorne

Just when you thought consumers’ attention spans couldn’t possibly get any shorter, they did....more >>

Article
Media Zone: 30 Years of DRTV   1 Jul, 2014
By: Timothy R. Hawthorne

Thirty years ago last month — June 1984 — the Federal Communications Commission (FCC)...more >>

Article
Media Zone: The New Kids on the Block: Using Smartphone Apps to Sell DRTV Products   1 May, 2014
By: Timothy R. Hawthorne

For an industry that’s talked about consumers ordering dresses literally off the backs of their...more >>

Article
Media Zone: Remarketing Stretches Your Campaign Dollars   1 Mar, 2014
By: Timothy R. Hawthorne

In the offline advertising world, “frequency” — or, the concept that a consumer must see an...more >>

Article
Media Zone: Are You Really Measuring Your Social Media Performance?   1 Jan, 2014
By: Timothy R. Hawthorne

If there’s one thing about DRTV marketers, they know and understand the value of measurement,...more >>

Article
Going Mobile: Tapping the Mobile Video Ad Goldmine   1 Nov, 2013
By: Timothy R. Hawthorne

Smart marketers usually can’t bring themselves to ignore 2 billion guaranteed ad views, but...more >>

Article
Media Zone: Common Branding Mistakes   1 Jul, 2013
By: Timothy R. Hawthorne

As a DRTV marketer, everything you do makes a statement about your brand — even if your mainstay...more >>

Article
Media Zone: Are You Missing Out on the Second Screen?   1 May, 2013
By: Timothy R. Hawthorne

Successfully delivering TV advertising messages isn’t easy these days, what with the...more >>

Article
Media Zone: DRTV: The Ultimate Brand Re-Energizer   1 Mar, 2013
By: Timothy R. Hawthorne

Brand advertisers may think they have it “in the bag” when it comes to consumer engagement,...more >>




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