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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


News
News Corner July 17, 2013   17 Jul, 2013
By: Doug McPherson,Thomas Haire

Announcements from AnswerNet, Delivery Agent, Hawthorne Direct and more.

News
News Corner July 3, 2013   3 Jul, 2013
By: Doug McPherson,Thomas Haire

News from InfoTech, Venable, InterMedia and more.

Fully Networked Media Article
Fully Networked Media   1 Jul, 2013
By: Thomas Haire

“At Turner — and I think across much of the network universe — direct response is no longer...more >>

Article
Long-Form Media Billings Falter to Open 2013   1 Jul, 2013
By: Thomas Haire

Response’s first-quarter 2013 DRTV media billings research reflects much of the buzz heard around...more >>

Article
Field Reports - July 2013   1 Jul, 2013
By: Doug McPherson,Thomas Haire

Field Reports for July 2013

Article
Editor's Note: Regaining Control in a Consumer-Driven Marketing World   1 Jul, 2013
By: Thomas Haire

Last month, I attended a new marketing event in New York City called Integrated Marketing Week...more >>

Article
Wake Up!   1 Jun, 2013
By: Thomas Haire

“Response marketing changed the model for both large and small traditional consumer package goods...more >>

Article
DR Radio Media Billings Slide 3.1 Percent in 4Q 2012   1 Jun, 2013
By: Thomas Haire

DR radio media billings closed out 2012 at $47.7 million, dropping just $281,300 in comparison with...more >>

Article
Field Reports - June 2013   1 Jun, 2013
By: Doug McPherson,Thomas Haire

Listen Up Español Creates Internal Loyalty With External Charity; Oreck Founder Blames VCs for...more >>

Article
Editor’s Note: Pharma/Supplement Marketers Provide Incredible Response Solutions   1 Jun, 2013
By: Thomas Haire

Perhaps, dear reader, you’ve noticed that June marks the third consecutive month that Response...more >>




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