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Response Author

Thomas Haire


Thomas Haire

Thomas Haire

During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.


Article
4Q 2012 Results Clinch First Annual Jump in Long-Form DRTV Billings Since 2006   1 Apr, 2013
By: Thomas Haire

Fourth-quarter 2012 long-form DRTV media billings lost $4.2 million (1.6 percent) compared with the...more >>

Article
Field Reports   1 Apr, 2013
By: Doug McPherson,Thomas Haire

As Irvington, N.Y.-based Lockard & Wechsler Direct (L&W) reaches its 20th anniversary this year,...more >>

Article
Editor’s Note: Who’s In? At Response Expo 2013, Anyone and Everyone    1 Apr, 2013
By: Thomas Haire

When we began envisioning Response Expo in our Southern California offices about seven years ago,...more >>

DRMA Spotlight - Cannella Article
DRMA Spotlight - Cannella: Staying Ahead of the Curve   18 Mar, 2013
By: Thomas Haire

“We’re trying to dispel some of the old misconceptions of what DRTV is, continue to support the...more >>

Article
DRMA Spotlight: Staying Ahead of the Curve   1 Mar, 2013
By: Thomas Haire

“We’re trying to dispel some of the old misconceptions of what DRTV is, continue to support the...more >>

Article
Cover Story: Doing Direct Differently   1 Mar, 2013
By: Thomas Haire

“Direct is all we know. It’s how our business was born and continues today,” says Lisa...more >>

Article
3Q 2012 DR Radio Media Billings Down $233K   1 Mar, 2013
By: Thomas Haire

Third-quarter 2012 DR radio media billings results provided by Kantar Media show a 2.2-percent dip...more >>

Article
Field Reports   1 Mar, 2013
By: Doug McPherson,Thomas Haire

BELLEAIR BLUFFS, Fla. — Rick McIntosh, president and CEO of McIntosh Productions, got his start...more >>

Article
Editor’s Note: Next Month’s Response Expo Will Be Your Best Biz Travel Investment of 2013   1 Mar, 2013
By: Thomas Haire

Now that we’ve hit March, like many of you road warriors out there, I have finally started...more >>

Article
DRMA Spotlight - Dial800: Cracking the Code   19 Feb, 2013
By: Thomas Haire

Dial800's Scott Richards and James Diorio herald collaboration, CallView360 and concierge-level...more >>




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